Cereal #9: Rice and Wheat Flakes with Strawberries

This is the Wegmans version of Strawberry Fields by Kashi. I was told by 2 reliable sources that companies like Wegmans actually pay companies like Kashi to buy their product in bulk, put their name on it, and turn around and sell it to their customers at a less expense. Crazy! Have I been blind to this? Is this how every store brand is? Shurfine? Giant? Kroegers? King Soopers? I just figured they created similar products, but not using the EXACT same ones.

My small mind has a hard time wrapping itself around big business.